ORB and our consortium partners, the Vaccine Confidence Project, and Real Chemistry, have been awarded a grant by the Vaccine Confidence Fund. The grant will fund research to understand barriers to take up of the Human Papillomavirus vaccine in Brazil and how social media platforms can play a positive role in improving confidence in the vaccine and take up.
Human Papillomavirus (HPV) is the fourth biggest cause of mortality among women in Brazil according to the Pan American Health Organisation.
Using robust online surveys, emotional insight focus-groups, and co-creation workshops, this research will explore the rational/emotional drivers of HPV vaccine confidence including the dynamics between mothers and daughters around vaccine take-up. We will incorporate health care providers’ expertise and co-develop communications strategies encouraging vaccine confidence with mothers and daughters. Applying behavioural science, anthropology, sociology, and semiotics frameworks, we will develop a scalable approach, replicable in other geographies, to better understand how to increase HPV vaccine confidence and take up.
ORB is a partner organisation of the Vaccine Confidence Project (VCP) at London School of Hygiene and Tropical Medicine and has been conducting research into vaccine confidence across the globe for six years.
The Vaccine Confidence Fund is sponsored by Facebook and Merck & Co. The Fund is financing research to understand how social media can best be used to understand and increase vaccine uptake. For more information on the Fund and the grants awarded click here:
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