Any survey stands or falls on its sample.

This short, animated film provides a basic guide as to why a representative sample is fundamental to successful research. It’s not about the size or complexity of the sample, but about being representative of the target population. This is essential to producing accurate data; no matter where you are conducting the research or what issues the questionnaire covers.

Sampling is all too often shrouded in complexity.  At ORB we are here to show how the basics of sampling are essential and we will do the hard work to ensure the sample works for you and your research needs.