Today ORB publishes Part Two of the results from a global survey carried out in partnership with WIN International, the world’s leading association in market research and polling. The survey (part of the WIN World Survey) explores the current outlook and expectations of 30,890 people from 40 countries across the globe.

Part Two focuses on the future of technology, and three questions:

  • Do you use apps that gather and track your personal data?


  • To what extent will you be happy for AI to replace tasks done by a doctor in the future?


  • Are you afraid to lose your job in the next ten years because of automation or Artificial Intelligence?


  • 42% of those surveyed are concerned that apps may use their personal data.
  • The rate of rejection of apps that use personal data is as high as 80% in Indonesia but as low as 9% in India and Brazil.
  • The use of Artificial Intelligence (AI) to replace any tasks done by doctors is rejected by 3 people out of 10 of the world’s population (29%).
  • Rejection of AI as a replacement for tasks done by doctors is highest in Germany (43%).
  • People in low-cost countries are much more concerned about losing their jobs to AI and/or Automation in the next 10 years.
  •  Those with higher education feel more secure (67%) that their jobs will not be replaced by AI/Automation in the next 10 years.

Apps that gather and track personal data

Almost 40% (39%) of people would never use these apps, whilst only 19% of people globally had no problem with apps that use their personal data.

I never use apps that gather and track personal data:

AI and the medical profession

The majority (53%) of people around the world would be happy to have AI assist doctors but not to fully replace them, whilst only 7% said they would be happy if AI fully replaces doctors’ tasks. Outright rejection is relatively high overall (29%), but somewhat surprisingly, relatively high in the G7 countries, with the exception of Japan:

  • Germany 43%
  • Italy 41%
  • Canada 36%
  • France 35%
  • United Kingdom 34%
  • USA 31%
  • Japan 12%

I don’t want AI to replace any tasks done by doctors:

AI, Automation and Employment

The majority (52%) of the world’s population is not afraid of losing their jobs in the next 10 years due to AI or automation. It is those working full-time (including self-employed) who feel more secure (70%), along with males (57%), and those with higher education:

Yes, I am afraid to lose my job in the next ten years because of automation or Artificial Intelligence:

Vilma Scarpino, President of WIN International Association, said: “Technology is increasingly impacting on the daily life of people around the world, but we are reacting in contrary ways. 42% of people are concerned about Apps that use their personal data, the majority (53%) of people around the world would be happy to have AI assist doctors but not to fully replace them. Many of the workers in the low-cost countries are afraid that AI/Automation will replace their jobs while workers in the advanced economies are less afraid.

This global survey shows the value of education in understanding the advantages of technology and its likely impact on our daily lives”.



The WWS (WIN Worldwide Survey) is a study conducted every year with the purpose to measure people´s thoughts, expectations, worries and perceptions related to relevant topics for society and business.

Sample Size and Mode of Field Work:


A total of 30,890 persons were interviewed globally. See below for sample details. The fieldwork was conducted during October 2018 – January 2019. The margin of error for the survey is between 2.4 and 4.4 at 95% confidence level.

The global average has been computed according to the share of the covered adult population of the surveyed countries.

About the WIN survey:


The Worldwide Independent Network of Market Research (WIN) is a global network conducting market research and opinion polls in every continent.

Our assets are:

  • Thought leadership: access to a group of the most prominent experts and business entrepreneurs in Market Research, Polling and Consultancy
  • Flexibility: tailour-made global and local solutions to meet clients’ needs
  • Innovation: access to the latest strategic consultancy, tool development and branded solutions
  • Local experts: access to a network of experts that truly understand the local culture, market and business needs
  • Trust: highest quality of talented members in all countries covered

In the years, WIN has demonstrated wide competences and ability to conduct multi-country surveys following the highest standards requested by the market. The accumulated expertise of the Association is formidable: Third World issues, advertising and media research as well as retail, economics, and corporate research.

Cover Photo: “Machine Learning & Artificial Intelligence” by mikemacmarketing is licensed under CC BY 2.0