ORB International has conducted a new independent poll among a sample of 10,000 people in 10 European cities, exploring their attitudes towards car ownership, public transport, and app-based mobility services in their cities.


The poll was conducted online between 4th-16th August 2017 with respondents aged 18-54. 1,000 respondents took part from each of the following cities: London, Paris, Amsterdam, Brussels, Rome, Berlin, Warsaw, Stockholm, Barcelona and Lisbon.


The survey reveals…

Car ownership

  • Car ownership across the 10 European cities is high – 63% of city dwellers still own their own car, and a further 4% lease a company car. Rome has the highest level of car ownership – 86%, and Stockholm the lowest, 51%
    • 42% of car owners say there are two or more cars in their household.


Current problems

  • Pollution is a major concern for Europe’s city dwellers. More than four in five (83%) said they were worried about pollution in their city.
    • Nearly all residents polled in both Lisbon and Rome (93% and 94% respectively) agreed that they were worried about pollution.
  • Overall, 84% said they would like to see fewer cars on the road in their city. Rome residents are the most concerned about the number of the cars on the road, 94% said they would like to see fewer cars.


App based car-services

  • A quarter of Europeans across the ten cities surveyed (26%) have used an app-based service to book a car with a driver in the past year.
  • Over two-thirds (67%) think mobility apps such as Uber could be an alternative to owning a car. This number is higher among people who have used app-based services to book a car with a driver in the past 12 months (80%).
  • Of the households that own two or more cars, 63% would consider owning only one car if they could more easily get around with a combination of car apps and reliable public transport.


Johnny Heald, Managing Director of ORB International said


“Owning two or more cars is an expensive business in Europe’s cities. Almost 2 in 3 would consider getting rid of a car for a combination public transport and app-based car services. Our survey reveals that many are using app-based rides because they are often faster, safer, and more flexible than public transport.”

Sample Size and Mode of Fieldwork


ORB International interviewed a sample of 1000 respondents from each of the following 10 cities: London, Paris, Rome, Brussels, Lisbon, Warsaw, Barcelona, Stockholm, Amsterdam and Berlin between 4th – 16th August. (n=10,000) The margin of error for each city is +/- 3.1 at the 95% confidence level, other than Stockholm whether the margin of error is +/- 2.8 at the 95% confidence level.



Download the full tables here.

About ORB International


Established in 1994, ORB has grown to become one of the UK’s leading bespoke corporate and issues-led market research companies.  Their polling has featured regularly in national newspapers both in the UK and abroad.   They are a founding member of the British Polling Council and a member of the World Association of Public Opinion Research (WAPOR).  ORB is the UK member of the global WIN/Gallup International Association.

About WIN/Gallup International


WIN/Gallup International is the leading association in market research and polling and is made up of the 77 largest independent market research and polling firms in their respective countries with combined revenue of over €550 million and covering 95% of the world’s market.


For more than 60 years WIN/Gallup International Members have demonstrated their expert ability to conduct multi-country surveys on a comparable basis and deliver the highest quality. Their Members are leading national institutes with a profound local knowledge of research methods and techniques, statistical sources, customs and culture differences of its own country and carefully selected by the Association Board. 

Disclaimer: Gallup International Association or its members are not related to Gallup Inc., headquartered in Washington D.C which is no longer a member of Gallup International Association. Gallup International Association does not accept responsibility for opinion polling other than its own. We require that our surveys be credited fully as Gallup International (not Gallup or Gallup Poll). For further details see website: www.wingia.com


For more information:


Rebecca Sims-Robinson

ORB International


+44(0)207 611 5288